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Bossy. Frigid. Spinster. Sl*t. Mumsy. Milf. Bimbo. The English language has a seemingly infinite number of judgemental and hypocritical words to describe women and their life choices. We can't win, no matter what we do.

Whether it’s on the sofa of ITV’s This Morning or online, Ashley James is a fierce advocate for women. In Bimbo, she unpacks the labels that box women in, and the systems that keep them there. From 'bossy' little girls, 'tarty' teens, to mothers who 'let themselves go', and 'left-on-the-shelf' single women, Ashley dissects the systems that try to confine us and asks: what if we broke free?

Told through raw personal stories, humour and with a fierce feminist lens, this is a battle cry for every woman who’s ever felt too much — or not enough. This is a call to women to stop shrinking, stop competing, and start rising — together.

This is a book to be shared, discussed, and cherished, and a beacon of hope for a better future.

“Ashley is a much-needed force. An excellent communicator and a defiant and expansive thinker.” JAMEELA JAMIL

'Raw and gloriously unapologetic… a rallying cry for every woman who’s ever been told to stay quiet.” CAROL VORDERMAN

'The book I've been waiting for my whole life.' BRYONY GORDON

© Ashley James 2026 (P) Penguin Audio 2026