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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Unabridged Audiobook

Written By: W. Chan Kim, Renee Mauborgne

Narrated By: Grover Gardner

Publisher: Gildan Media

Date: November 2007

Duration: 6 hours 29 minutes

Summary:

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
- Reconstruct market boundaries
- Focus on the big picture
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome organizational hurdles
- Build execution into strategy

Genres:

  • Sarah G

    Great listen Keep listening ... keto on....laughter is better than sugar

  • Ricardo N

    Very relevant for all who are interested in strategic thinking.

  • Jonathan Malota

    Very good book on strategy. Worth a listen to any one thinking of implementing business changes. Well written and easy to listen too.