Every company has a philosophy, a vision and a concise objective. The decisions and strategies in a company are derived from the specified corporate goals. Primarily, every company wants to make a profit and write a company story. Over time, the assumption of social and ecological responsibility has become another fundamental objective. In principle, corporate objectives can be divided into three types: economic, social and environmental. There are a number of stakeholders who influence the company's actions and the achievement of its goals: Customers, employees, partners, investors through to the journalists who report on their company. As a result of digitalization, the press is becoming increasingly important, because what the public learns about your company shapes your profits.