The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building Trust

Whether you're a professional, business executive, manager, salesperson, coach or parent - we're all required to call on our persuasive powers to get others to do what we'd like them to do.

This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

'This is an easy read packed with real case studies and outstanding personal experiences and anecdotes that will inspire you as you learn. Paul's book reveals the psychology and science of persuasion in simple, practical terms, while showcasing ing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating and riveting, this book will dramatically improve your ability to influence others and is a must-read.'

- Prof Allan Pease, Author of 11 #1 bestsellers