Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business

Unlock the hidden value in your brand and business.

In Building a Brand That Scales, branding expert Jed G. Morley bridges the gap between brand marketing and performance marketing to unlock the hidden value in your business. Jed shares proven principles and real-world examples for building a brand that grows with you. The resulting clarity, consistency, and momentum drive alignment and fuel profitable growth to maximize your company’s value.

When you’re clear about who you are, what you do, and why it matters, your entire team can consistently communicate your value to every audience, creating opportunities that convert customers to your brand. With Building a Brand That Scales, you’ll learn how to

• craft a compelling brand strategy that shapes customer perceptions with the right words, images, and experiences;
• communicate your value clearly and consistently across all audiences, channels, and customer touch points;
• align teams with cohesive visual, verbal, and experiential guidelines;
• accelerate growth with targeted messaging at each stage of the funnel.

JED G. MORLEY is the founder and CEO of Backstory Branding, a consultancy dedicated to helping businesses build brands that live up to their promise through consulting, coaching, and courses. With over two decades of experience, Jed has led brand breakthroughs for category leaders such as BambooHR, Lucidchart, Consensus, Grow, and Vasion. His proprietary Backstory Brand Wheel™ Framework has empowered organizations across industries to clarify their purpose, articulate their value, and codify their culture.