Nice story to feel what it means to be a bussiness owner alongside some tricks of the trade. Overall nice book and great narration!

At first I wasn't sure what to think about the narration of the audio but it grew on me. BUT besides that this is a superior audio book for those who own a business and either A. obviously want to sell it ... B. Want to focus and push more effort towards products that help you push farther in your business. I like the point of changing the word client to customer and service to product... go through it and you'll find out exactly why that's soo important. Highly recommended.

I wrote down my own 7 Step Government Brand Name Design Process off of Alex's 5 Step Logo Design Process and my physical product is IIA which is my 1st upcoming Homeless Poetry Collection for my Home - Based Business. Furthermore, I'm hired a specialist like the Keeper Dating & Relationship Coach with many other partnerships with subscriptions such as Poets & Writers Magazine, Business Insider and Author Learning Center to tell how the Travel Industry is doing financially in the future. Internal Intelligence Agency stands separately from the Social Security Administration Office and Supplemental Security Income Program as an Agency like Stapleton Agency.

The book was good but the narrator made it so difficult to read it.

I have never left a negative comment before on any narrator. However, you need to know that this narrator is horrible. The end of every sentence is pushed and aggravating. I am just going to read the book and ask for my credit back because I cannot stand more than the 23 minutes I have listened to so far. I tell you this so you can save your future customers—Erik is surely a great guy but very hard to listen to. Just buy the book.

Great insight

Amazing book! It's more than just an instruction manual, the lessons are taught through a story with fictional characters, rather than just by stating facts. This makes the content very engaging and the lessons very memorable. Only criticism is the narrator, he's not that bad, I just don't know why he has to drag out every word like he does. I've never heard anybody ever speak like that.

very insightful. putting the lessons in a story made it very easy to follow and digest.

Excellent tutorial for startups and developing businesses