The Business of Endurance: Life and Business Lessons from the World of Sport

The world of endurance sport is more than just a test of physical limits; it's a profound journey of mental resilience, unwavering commitment, and relentless pursuit of excellence. In The Business of Endurance, Charlie Reading distils the key lessons from over 150 interviews on his podcast with the very top endurance athletes, coaches, and adventurers, uncovering the common themes that fuel success across the most gruelling races and challenges. 


From Mark Allen's legendary Ironwar victory in Kona to Alistair Brownlee's Olympic triumphs, from Nicky Spinks' record-breaking fell running achievements to Mark Beaumont's world-conquering cycling expeditions, the stories within these pages reveal not just the triumphs, but the failures, the setbacks, and the sheer willpower required to overcome them. Discover how champions like Sharron Davies shaped their mental game, optimised their training, and found purpose beyond the finish line. Featuring insights from some of the greatest athletes the world has ever seen, their successes leave clues and their teachings inspire. 


Whether you're an athlete striving for your next challenge, an entrepreneur building a business, or anyone pushing through life's obstacles, this book is for you. Learn how resilience, focus, and belief can turn setbacks into stepping stones, and why endurance is as much about your mindset as it is about your body. 


Prepare to be inspired, challenged, and above all, equipped to endure. 


The journey doesn't end at the finish line—it only just begins.