Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.

Discover how to:

Assess your company's goals and objectives

Create a clear, precise mission statement

Identify customers and understand their needs

Differentiate your business from the competition

Understand budgeting and finances