Employees who buy into a company’s purpose and goals are the key to driving sustainable bottom-line improvements. Here’s how to get lots of them.

Most leaders would love to get their people to do more than just show up and do only what’s asked. They want employees who also bring their best talents, ideas, and enthusiasm to accomplish what’s truly important to the organization. Unfortunately, most leaders have never been shown how to create a culture of genuine and sustainable buy-in. As a result, they miss out on the amazing advantages that widespread buy-in can deliver, including easier hiring, lower turnover, smarter strategies, and more consistent execution.

Dave Garrison is renowned for helping companies foster a culture of high engagement, even in the face of adversity or rapid expansion. In The Buy-In Advantage, he now offers a practical playbook that will help leaders in any industry or any size company get much better at:


- Recruiting and retaining the right talent.
- Tapping the collective genius of their people.
- Prioritizing the few things that really count, which prevents burnout.
- Solving problems without drama.
- And much more.

By sharing true stories from companies he’s led as a CEO and advised as a strategist, Garrison shows how to implement these strategies without significant cost, extra effort, or disruption to core activities. His approach leads to immediate improvements as well as long-term cultural change. The result is a powerful guide to building teams that get things done, care about outcomes, and solve problems on their own initiative.