Buying In: The Secret Dialogue between What We Buy and Who We Are

Written by:
Rob Walker
Narrated by:
Robert Fass

Unabridged Audiobook

Release Date
June 2008
9 hours 25 minutes
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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