Buying In: The Secret Dialogue between What We Buy and Who We Are

Unabridged Audiobook

Written By: Rob Walker

Narrated By: Robert Fass

Publisher: Blackstone Audiobooks

Date: June 2008

Duration: 9 hours 25 minutes

Summary:

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

“A fresh and fascinating exploration of the places where material culture and identity intersect.”--Michael Polan, #1 New York Times bestselling author of In Defense of Food

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