Buyology: Truth and Lies About Why We Buy

Unabridged Audiobook

Written By: Martin Lindstrom

Narrated By: Don Leslie

Publisher: Random House (Audio)

Date: October 2008

Duration: 7 hours 30 minutes

Summary:

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

Genres:

  • marco britti

    Great book on a reality to wake up from. Money, make more, spend less, invest the rest! M

  • Tom

    Excellent book! Highly recommend it. The concept is amazing and can certainly be applied to the business world.

Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom

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Buyology: Truth and Lies About Why We Buy, Martin Lindstrom