Chaotics: The Business of Managing and Marketing in The Age of Turbulence

Unabridged Audiobook

Written By: John A. Caslione, Philip Kotler

Narrated By: Steven Menasche

Publisher: Gildan Media

Date: April 2017

Duration: 6 hours 58 minutes

Summary:

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Genres:

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

by John A. Caslione, Philip Kotler

has successfully been added to your shopping cart

Chaotics: The Business of Managing and Marketing in The Age of Turbulence, John A. Caslione, Philip Kotler