Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness
Written by:
Stefan Mumaw
Narrated by:
Kaleo Griffith
Unabridged Audiobook
Play Free
Add to Cart - $15.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
July 2020
Duration
5 hours 31 minutes
Summary
How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution cant reach, influencing behavior and altering perceptions. Chasing the Monster Idea dispenses the hallmarks of a monstrous idea by providing the authors idea measurement tools in the form of seven primary questions to gauge its potential. These seven questions are supported by real-world examples of ideas that both succeeded in reigning over their audience and ones that failed miserably. Chasing the Monster Idea goes beyond defining exactly what an idea needs to be in order to not be considered dreadful (although it does do that), by containing warnings and anecdotes from some of the worlds most prominent creatives, marketing teams, and business professionals at all levels expounding their own experiences, opinions and behaviors surrounding these thought-inducing principals.
Browse By Category
Business & Economics
>
Marketing & Advertising
1 book added to cart
Chasing the Monster Idea: The Mar...
Stefan Mumaw
Subtotal
$15.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.