Cheating Death: From Salesperson to Sales Practitioner, Making B2B Sales a Life of Meaning

Do you long for a career of meaning? Cheating Death shows you how.


In Cheating Death, B2B sales veteran Robert Herbst arms salespeople like you with an unshakeable WHY. Beyond tactics and scripts, he shows how reconnecting with core skills and a higher purpose can transform your career.


For over 35 years, Herbst’s Spire Selling method has helped salesforces regain confidence, reignite passion, and pursue careers of meaning. As a sales practitioner, you will steer conversations with curiosity, honesty, and earned credibility, solve real-world problems, deliver lasting value, and know your work truly matters.


Trusted by global brands like Corteva, Cargill, Bayer, Red Bull, and AT&T, Spire Selling is building a community of purpose-driven sales practitioners ready to change the conversation—and the world.


The world needs YOU.