Sales doesn’t end with a great presentation. It ends when the customer says yes.

In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace.
This is not theory.
This is not outdated “pressure selling.”
This is how top performers close consistently—ethically, confidently, and predictably.
Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment.

Inside, You’ll Discover:
The psychology behind every buying decision—and how to align with it.
How to recognize buying signals most salespeople miss
The closing questions that naturally move prospects forward
How to handle objections without resistance or pressure
The difference between asking for the order and earning it
Why most deals stall—and how to close them faster
Modern closing strategies that work in face-to-face, phone, and virtual sales
Why This Book Is Different
Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application—real conversations, real objections, and real results in today’s market.

Together, they show you how to:
Close more deals
Increase average sale size
Shorten sales cycles
Build trust while increasing revenue
Who This Book Is For
Sales professionals who want more consistent wins
Business owners who sell their own products or services
Entrepreneurs looking to convert more leads into revenue
Sales leaders training teams to close at a higher level
The Bottom Line
If you can present, you can sell.
If you can sell, you can close-when you know how.

Close That Sale gives you the tools, language, and confidence to do exactly that.

Read it. Apply it. Close more deals.