f you’re working hard to get new customers, but your profit isn’t growing, you’re not doing it right. What good is gaining customers today only to lose them tomorrow to the competition?

It’s not enough to acquire new customers. Long-term nurturing is mandatory for your business to grow. Without customer retention, you’ll spin your wheels to bring new people only to watch them walk away to lower prices or shiny new products elsewhere. Building customer lifetime value is your missing key to success.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.