Date: January 2018
Duration: 8 hours 7 minutes
In our era of information overload, it's harder than ever to break through to C-level decision makers who are already bombarded with "digital outreach." Use only email and social media, and you'll hit a brick wall. On the other hand, relying simply on cold-calling is a thing of the past. To connect with these impossible-to-reach executive buyers, you need to be bold but smart, using powerful strategies that combine proven, old-school values with new-school techniques. You need COMBO Prospecting - finally, the funnel prequel to SPIN Selling and The Challenger Sale.
An internationally respected sales leader and widely read business blogger, Tony Hughes has written an invaluable handbook for 21st-century sales professionals and entrepreneurs that's filled with specific approaches for achieving success. His potent COMBOs will help you gain access to top-level prospects in order to secure meetings and ultimately make the sale.
Tony's practical strategies will enable you to:
Master deep-dive research using LinkedIn and other social media platforms Create an effective value narrative with powerful scripts and templates Select and use the very best sales enablement tools for success Identify "trigger events" and optimize referrals to create engagement Nurture a strong and empowering network that helps you thrive Construct an online brand that really packs a punch and more.
Today, commoditization, automation, and AI technology threaten every salesperson's livelihood. Utilizing Tony Hughes' unique process is a sure way to drive success. When you're willing to make dramatic changes in how you operate - if you embrace what technology has to offer and combine it with intelligent human engagement - you can create a quality top-of-the-funnel sales pipeline.
COMBO Prospecting is your essential guide to strategic selling in the real world - a gold mine of insights and actionable wisdom so you can break through and operate at the very top of your game.