Consumer Experiences and Emotion Management

Unabridged Audiobook

Written By: Avinash Kapoor

Narrated By: Adam Lofbomm

Date: September 2020

Duration: 4 hours 41 minutes

Summary:

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.

Genres:

Consumer Experiences and Emotion Management

by Avinash Kapoor

has successfully been added to your shopping cart

Consumer Experiences and Emotion Management, Avinash Kapoor
Consumer Experiences and Emotion Management, Avinash Kapoor
This title is due for release on September 8, 2020.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Consumer Experiences and Emotion Management, Avinash Kapoor
This title is due for release on September 8, 2020
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Consumer Experiences and Emotion Management, Avinash Kapoor
Please Log in and add this title to your wishlist.
Consumer Experiences and Emotion Management, Avinash Kapoor

We will send you an email as soon as this title is available.