Contagious: Why Things Catch On

Written by:
Jonah Berger
Narrated by:
Keith Nobbs

Unabridged Audiobook

Release Date
March 2013
6 hours 50 minutes
The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Enjoyed the book a lot. Great narrative and examples, a highly recommended read. Narration was great as well.

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A lot of jewelry

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Darnell J

A lot of great information for anyone launching a new business or product!

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Antti Heikkilä

Pretty good. The beginning and middle was interesting but somehow the last quarter did not offer as much and some of it seemed a little dated. Mostly good stuff though.

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Lawrence Barnard

Wonderful book that takes a complex and difficult concept and makes it accessible to the layman marketer a lot of great practical advice and information that anyone can use to support their business. Highly recommend.

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Paul Arihara

As a first year small business owner, Contagious is an absolute must read, digest, regurgitate and repeat at least 3 times! It definitely gave me some brilliant ideas and tactics to set in motion and also provided some great information about what not to do! Thank You So Much!

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LaMarr Anderson

Interesting with well outlined narrative and illustrations. Useful. Very good narration by author.

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Cy Johnson


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