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Contagious: Why Things Catch On

Unabridged Audiobook

Written By: Jonah Berger

Narrated By: Keith Nobbs

Publisher: Simon & Schuster

Date: March 2013

Duration: 6 hours 50 minutes


Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.


  • Darnell J

    A lot of great information for anyone launching a new business or product!

  • Antti Heikkil√§

    Pretty good. The beginning and middle was interesting but somehow the last quarter did not offer as much and some of it seemed a little dated. Mostly good stuff though.

  • Lawrence Barnard

    Wonderful book that takes a complex and difficult concept and makes it accessible to the layman marketer a lot of great practical advice and information that anyone can use to support their business. Highly recommend.

  • Paul Arihara

    As a first year small business owner, Contagious is an absolute must read, digest, regurgitate and repeat at least 3 times! It definitely gave me some brilliant ideas and tactics to set in motion and also provided some great information about what not to do! Thank You So Much!

  • LaMarr Anderson

    Interesting with well outlined narrative and illustrations. Useful. Very good narration by author.

  • Cy Johnson


Contagious: Why Things Catch On

by Jonah Berger

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Contagious: Why Things Catch On, Jonah Berger