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Contagious: Why Things Catch On

Unabridged Audiobook

Written By: Jonah Berger

Narrated By: Keith Nobbs

Publisher: Simon & Schuster

Date: March 2013

Duration: 6 hours 52 minutes


What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. The book also provides a set of specific, actionable techniques for helping information spread-for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


  • Darnell J

    A lot of great information for anyone launching a new business or product!

  • Antti Heikkil√§

    Pretty good. The beginning and middle was interesting but somehow the last quarter did not offer as much and some of it seemed a little dated. Mostly good stuff though.

  • Lawrence Barnard

    Wonderful book that takes a complex and difficult concept and makes it accessible to the layman marketer a lot of great practical advice and information that anyone can use to support their business. Highly recommend.

  • Paul Arihara

    As a first year small business owner, Contagious is an absolute must read, digest, regurgitate and repeat at least 3 times! It definitely gave me some brilliant ideas and tactics to set in motion and also provided some great information about what not to do! Thank You So Much!

  • LaMarr Anderson

    Interesting with well outlined narrative and illustrations. Useful. Very good narration by author.

  • Cy Johnson