Cradle to Cradle: Remaking the Way We Make Things

Unabridged Audiobook

Publisher: Tantor Media

Date: August 2008

Duration: 5 hours 30 minutes

Summary:

'Reduce, reuse, recycle,' urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, 'cradle to grave' manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, 'waste equals food' is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as 'biological nutrients' that safely re-enter the environment or as 'technical nutrients' that circulate within closed-loop industrial cycles without being 'downcycled' into low-grade uses (as most 'recyclables' now are).

Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Genres:

  • Laura N.

    An important book every business school should be teaching! Narrator was great too.

  • Jennifer Yerkes

    This is the original green movement book! Interesting stuff!

Cradle to Cradle: Remaking the Way We Make Things

by Michael Braungart, William McDonough

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Cradle to Cradle: Remaking the Way We Make Things, Michael Braungart, William McDonough
Cradle to Cradle: Remaking the Way We Make Things, Michael Braungart, William McDonough
This title is due for release on August 11, 2008.

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Cradle to Cradle: Remaking the Way We Make Things, Michael Braungart, William McDonough
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