Crisis Management: Recovering the Social License by Corporate Conformance expands the literature on crisis management by drawing on criminological concepts such as individual and corporate deviance by misconduct convenience. Gottschalk discusses a variety of crisis management situations, and crisis management readiness is emphasized.

The theory of convenience suggests that deviance is caused by motive of possibilities or threats, opportunity to commit and conceal, and willingness for deviant behavior depending on convenience orientation. The social license to operate that refers to the extent of stakeholder acceptance of business operations can be recovered in a crisis situation: this book describes the crisis management and strategies that should be employed when the social license has been violated.