A crisis can ruin a business of any size. There is a threat of losing everything. This book offers 121 practical tips from a business owner who has overcome three crises. How to survive on your own and save your business. What to do when everyone around you is going crazy. How to find a way to earn in a crisis and go for it. How to act during a crisis and what steps to take after it is over. The recommendations given in the book are useful for businesses of any size and market niche.
Content:
Frequency and Causes of Crises
The Economy is a big roulette game
Run uphill from a tsunami
Substitution or destitution?
Kinds of crises
'Business Resection' or Ways to Cut Spending
Take urgent action!
Crisis as foothold for new victories
Survival of the Most Adaptable and Nimble
Beware of banking minefields
Cheating the death of business
Transcending Routine Products and Familiar Markets
Thunderstorm not a conflagration
Turf wars
Pushing the boundaries
Crises are Bulldozers of Change – Let's Learn to Handle Them
The Great Depression as disaster reference
Loyal customers will be back
Stay cool about the demand
About the Author