Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Unabridged Audiobook

Written By: Geoffrey A. Moore

Narrated By: Mike Chamberlain

Publisher: HarperCollins Publishers

Date: December 2012

Duration: 9 hours 47 minutes

Summary:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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  • Danielle Sauve

    Great for anyone leading or supporting the high tech industry. Very useful concepts and practical advice! Required reading at some companies!