Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Publisher: HarperCollins Publishers
Date: December 2012
Duration: 9 hours 47 minutes
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.