Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Data is Everybody's Business
Written by:
Leslie Owens
,
Barbara H. Wixom
,
Cynthia M. Beath
Narrated by:
Wendy Tremont King
Unabridged Audiobook
Play Free
Add to Cart - $27.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
December 2023
Duration
6 hours 42 minutes
Summary
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
Definitions of key terms and self-reflection questions
Rich with detailed case studies
Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.
Browse By Category
Self-Improvement
1 book added to cart
Data is Everybody's Business...
Leslie Owens
Subtotal
$27.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.