Why do small businesses have such a difficult time surviving and thriving?

Three of the top four reasons for small business failure are the business ran out of cash, didn't have the right team, and were outcompeted. What do these three reasons have in common? They are all directly related to customer service.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

It doesn't matter the business size or type because treating customers should be the same for every business. It should be exceptional.