Differentiate or Die: Survival in Our Era of Killer Competition

Unabridged Audiobook

Written By: Steve Rivkin, Jack Trout

Narrated By: Patrick Cullen

Publisher: Blackstone Audiobooks

Date: January 2010

Duration: 6 hours 20 minutes

Summary:

In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival.

In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives'from giants like Wal-Mart to tiny Trinity College'to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace'and its sensible solutions for surviving the frenzied competition we're sure to find there."'Dan Rather, CBS News

Genres:

  • David T

    The book was originally released in 2001. So while much of the book has relevance and is still true today, several significant chapters have been shown to be inaccurate (if you consider success of the all-in-one iPhone, as well as the demise of Yellow Pages newspapers cassettes and the like). So, A revision or new edition might be appropriate. The narrator is okay but fairly monotone. I would've liked the general concepts of the book to be summarized. While the author summarizes many of the CEOs with updates, an action item list or summary of ways to differentiate would be appreciated.

  • Lisa McQuade

    Excellent book. teaches with stories of companies that we can all have relate with

  • david watkins

    Twice as good the second time. Excellent book that really gets you thinking.