DIGITAL VOGUE: The Evolution of Fashion Marketing in the Age of AI and Influences

The fashion marketing landscape has evolved greatly over recent years as it has moved from traditional advertising methods to new creative, technology-led ways of engaging with the modern-day consumer. The way fashion companies market their products has been utterly transformed as digital platforms have matured and new tools have come online. Some of the largest providers of this change are digital influencers and AI-driven campaigns, which are reshaping fashion marketing like a whirlwind. Digital influencers, especially, have been groundbreaking. The days when fashion brands had to rely on big-name celebrities or costly TV commercials to sell their wares are over. Today, ordinary people with huge social media followings wield remarkable influence over what products are seen, purchased and coveted.