Direct Sales Mastery Volume 2

This audiobook is narrated by a digital voice.

We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words.

The book became so long that we actually split it into two books.

Direct Sales Mastery for Authors Volume 2

This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!)

The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings.

There are three major pieces of the StoryUrge Messaging Framework:

Excitement - Why people should be excited about your project.

Objections - Why people are holding back from your project.

Psychological Triggers - Why people buy.

Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories:

The X-Factors

Connection Deepeners

The Button-Pushers

Pleasure and Pain Inducers

Core Wounders and Healers

Emotional Fantasies and Nightmares

We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!