A strategy guide for moving from founder-led sales to a scalable go-to-market plan



In Disciplined Entrepreneurship: The Revenue Engine, a team of successful entrepreneurs and go-to-market executives, along with bestselling author of Disciplined Entrepreneurship, Bill Aulet, delivers a go-to-market playbook that teaches founders how to make critical go-to-market strategy choices and how to implement a repeatable revenue engine.

    

This book helps entrepreneurs navigate the choppy waters they’ll encounter when they actually start selling their product, demonstrating how to scale with a comprehensive, all-in-one resource written by and for experienced and proven experts. Also in the book:




- Specific and tested strategies for achieving go-to-market fit      
- Effective techniques for business leaders attempting to choose a go-to-market plan that’s likely to work in the real world
- Proven knowledge and expertise from entrepreneurs who have worked with and for a wide range of successful technology companies


Perfect for technology entrepreneurs and founders, The Revenue Engine is also an essential resource for go-to-market leaders in early stages of growth.