Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Unabridged Audiobook

Written By: Joseph A. Michelli

Narrated By: Joseph A. Michelli

Publisher: Brilliance Audio

Date: December 2015

Duration: 7 hours 32 minutes

Summary:

New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

The author worked closely with leaders inside the organization to understand the customer experience transformation as a top operational and cultural priority for Mercedes-Benz. This audiobook gives readers an exclusive, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver the best customer experience.

Genres:

  • Aly Youssef

    It's a business book with tips on how to provide an exceptional customer service experience with examples on how Mercedes Benz North America, went about transforming their brand and company culture. A must-read for anyone in any field!