Publisher: Brilliance Audio
Date: August 2017
Duration: 10 hours 14 minutes
These are demanding days for technology and digital leaders. Even their best efforts to keep up with rapid change are rarely enough. Deploying mobile applications, developing digital marketing strategies, moving applications to the cloud, leveraging Big Data-these major initiatives just meet basic expectations. Business leaders today are challenged to grow digital businesses, advance customer experiences, and leverage analytics to drive competitive advantage.
But for technologists with vision, fortitude, and a roadmap for steering the enterprise through digital transformation, these are exciting times too. Driving Digital helps you change the culture and develop digital practices, triggering growth through digital channels, gaining hyperefficiency through automation, creating digitally immersive experiences for customers, and fending off threats from competitors.
Written by an experienced CIO with multiple transformation efforts under his belt, and packed with insights, guidelines, and stories from the frontlines, the book explains how to:
Turn a traditional IT department into an agile operation skilled at using and integrating new digital platforms
Shift people away from legacy practices that add unnecessary costs and complexity
Develop digital products starting with capturing ideas from employees, understanding customer needs, and developing go-to-market plans
Enable "citizen data scientists" and promote a data-driven organization
Establish strategic platforms and enable emerging technologies such as blockchain, internet of things (IoT), and artificial intelligence (AI)
Align executives on digital strategy and transformation programs
Financial services, healthcare, media, retail, insurance, industrial, education-all of these industries and others have been impacted by digital disruption. And the scale and speed of change continues to accelerate.
Competing today requires organizations to have access to real-time information, work collaboratively, use technology to peak capacity, and deliver products that win over customers. Driving Digital puts chief information officers, technology officers, data officers, digital officers, and others at the helm of smarter, faster digital enterprises.
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