Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
Publisher: Recorded Books
Date: April 2013
Duration: 8 hours 45 minutes
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.