Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand

Unabridged Audiobook

Written By: Kirk Kazanjian

Narrated By: Jonathan Yen

Publisher: Recorded Books

Date: April 2013

Duration: 8 hours 45 minutes

Summary:

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.

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