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E-Myth Mastery CD : The Seven Essential Disciplines for Building a World-Class Company

Abridged Audiobook

Written By: Michael E. Gerber

Narrated By: Michael E. Gerber

Publisher: HarperCollins Publishers

Date: January 2005

Duration: 7 hours 32 minutes

Summary:

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:

Leadership
Marketing
Money
Management
Fulfillment
Lead Conversion
Lead Generation
Each of the seven disciplines is illuminated with examples, exercises, and specific guidance -- E-Myth Mastery puts all the pieces together in a powerful and inspiring way.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

Genres:

  • David Przenioslo

    This audio book is not the easiest to get through, but I believe it is a must listen for anyone in business. I download all the assignments mentions in the book. Planning on completing them soon and improve my business.

  • Josh Hagan

    I love Michael Gerber. I love E-Myth Revisited. It was a game changer for me. I read the reviews on E-Myth Mastery and didn't listen to them, which was a mistake. I was hoping this book would dive deeper into the concepts of Revisited. IT DOES NOT. Enjoy Revisited and stop there.

  • Yuliya Barnhill

    I made it half way through the book and gave up. I am sure the author has a couple of good ideas if you are able to endure hours of endless nonsense to get to those ideas. I suggest the author writes one more book, "E-Myth - Without the Crap!" I'm sure it would be a fantastic, 15 minute audio book.

  • Anonymous

    E-Myth Mastery compelled me to write my first review in 3 years of subscribing to Simplyaudiobooks. The author is incredibly self absorbed and clearly wrote the book for self promotion, versus the desire to help or advise. Most of his insight and recommendations are as easily found by a quick topic search of Wikipedia. He went out of his way to bitterly blame his franchisees and employees for his numerous lawsuits and financial troubles while exonerating himself.

  • Natalie

    You have to have listened to the EMyth Revisited in order to understand who Sarah is, which I did, but the story seems to not really get into better detail until the 3rd CD. Some good points of wisdom taken from the book,but overall, not worth 6 hours of listening time. Could have probably been condensed to a 1 hour audio to get the point across.

  • Betty Kimber

    on and on. I agree with the reviews that the book droans on with too many details. It takes 3 CDs to get to chapter 2. A huge portion is taken up with a long and irrelevant introduction

  • Dian Bustillo

    This was wonderfully presented and demystifies the process very clearly. I learned a great deal. I began to realize that world-class is not necessarily "big"...probably the most important point for me.

  • Benjamin H.

    I have not read the book- I was very surprised at the extensive dialogue the author uses in communicating the feeling of what is being expressed. I would be interested in actually reading the book to see if the points are much clearer- I had a difficult time getting through CD's 1-3. CD's 4-6 were much better, but only because he started getting to the point.

  • Craig Shoemaker

    This book is simply self-indulgent. You are promised an expansion on the well-crafted EMyth Revisited book and instead presented with incessant stories.

  • Anonymous

    Gerber has some excellent ideas overall, here is my breakdown of this part of the audio book. CD 1 & 2 can be summed up with the concept of: Work on your business, not just in your business. CD-1 = Unessary details CD-2 = Unessary details CD-3 = Great distinctions you will want to be exposed to. Tells listeners a systematic process of deploying positive change in your business.