The Experimentation Machine: Finding Product-Market Fit in the Age of AI

Today’s most successful founders know that the startups that learn the fastest will win. 

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams. 


- Why founders who use AI will replace those who don’t
- How to design, sequence, and rigorously run startup experiments
- Tools 10x Founders use to create superpowers and leverage
- How to scale your startup without growing headcount
- Redefining ‘Product-Market Fit’ for the AI Age


Join the new class of ‘10x Founders’ who are building valuable companies faster than ever.