Finding pleasure in wandering the supermarket seems to be an unusually common emotional experience. Even in the age of online grocery shopping, where RedMart will send ten pints of ice cream to your door free of judgement, Exploring the supermarket in other countries is practically a tourist activity in and of itself. What, then, lies behind the gravitational pull of the supermarket?

© 2018 by Rice Media. Published online in Singapore by Rice Media, recorded by Storyside 2019.