The book explores the soul and how it projects to others. Two examples, Steve Jobs and Jesus Christ, are examined for what each did as an 'extreme entrepreneur,' to provide a position that has changed and will continue to change humankind. In his words, Steve Jobs provided technology that provide a 'bicycle for the mind,' putting complex technology in the hands of the non-technical masses. Jesus Christ converted living in fear to living in love as a way to tap the God within each of us.