Get 3 audiobooks free with a 30-Day Free Trial
Sign Up Free
Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
Gifts
0
Loading...
Play Sample
A Fine Line: How Design Strategies Are Shaping the Future of Business
Author:
Hartmut Esslinger
Read by:
Victor Bevine
Unabridged Audiobook
Listen Free Now
Listen free with a 30-day free trial
Choose 2 bonus VIP books
Enjoy 10,000 always free books
Add to Cart - $19.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
July 20, 2020
Duration
6 hours 46 minutes
Summary
The business world is going through a period of profound and massive change that goes far deeper than any financial slump. The economics of efficiency that has defined the landscape for at least the past hundred years is now giving way to an economics of creativity. Mass production is bowing to customization and niche markets. On top of that the once-maligned notion of sustainability has not only entrenched itself into the business world but its clear that companies who havent planned for a bright green future are scrambling to transform themselves or risk getting left behind. A Fine Line is a story about business transformation and a guide through this new business landscape. Written for business executives, managers, and consultants by Hartmut Essligner, the founder of one of the worlds foremost strategic-creative consulting firms, frog design, inc., this book reveals the secrets behind Esslinger and frogs own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney change the way they do business. The success frog and its clients have discovered involves a creative processes steeped in design. And while businesses and designers have a long history of success working together, there is a unique difference between frog and most other design firms. Instead of working to inject a temporary innovation booster at companies, frog works to make design an integral and permanent part of a companys strategy. Design by frogs definition and practice is an end-to-end meta-process that cultivates innovation, designs the business system and organization to support the innovation, plans for success in a measurable way, and leads the client through execution. Only then will profound, sustainable, and lasting business transformation and success occur. The stories, ideas, and strategies in these pages will prove that the cultural, humanistic, and economic power of creative strategy is the best preparation for the many evolving business challenges of the new century.
Browse By Category
Business & Economics
>
Management & Leadership
A Fine Line: How Design Strategies Are Shaping the Future of Business
Author: Hartmut Esslinger
Read by: Victor Bevine
Listen Free Now
Get any book plus
2 bonus VIP books
1 book added to cart
A Fine Line: How Design Strategie...
Hartmut Esslinger
Subtotal
$19.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2025 Storytel Audiobooks USA LLC. All Rights Reserved.