Follow the Feeling: Brand Building in a Noisy World

Unabridged Audiobook

Written By: Kai D. Wright

Narrated By: Kai D. Wright

Date: August 2019

Duration: 7 hours 56 minutes

Summary:

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories-lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable book will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.

Genres:

Follow the Feeling: Brand Building in a Noisy World

by Kai D. Wright

has successfully been added to your shopping cart

Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright
Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright
This title is due for release on August 13, 2019.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright
This title is due for release on August 13, 2019
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright
Please Log in and add this title to your wishlist.
Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright

We will send you an email as soon as this title is available.