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From customer to user: - crack the most significant challenge in business
Written by:
Jes Randrup Nielsen
,
Jacob Johansen
Narrated by:
Nathan Foss
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Book
Narrator
Release Date
May 2021
Duration
5 hours 49 minutes
Summary
This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.
Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users.
Following user needs creates a new compass for your business to navigate by.
Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world’s most influential companies. In “From Customer to User,” he shares his provoking and groundbreaking principles for the business organizations of the future.
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Jes Randrup Nielsen
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