The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World
Publisher: Brilliance Audio
Date: April 2017
Duration: 8 hours 36 minutes
Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer or hard sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: it’s the techies who drive innovation.
But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it’s actually the fuzzies — not the techies — who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. It is they who question the bias in big data, bring context to code and ethics to algorithms. It is they who humanize technology in our attention-hungry world. They also bring forth and implement management and communication skills, the soft skills that are so vital to spurring growth.
Hartley looks inside some of today’s most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how these collaborations are at the center of innovation in business, education, the military, and government.
For anyone who has ever wondered whether a liberal arts education might prove to be a false step in a world that is increasingly accustomed and attuned to software, coding, and technological breakthroughs, Hartley’s work will come as a reassuring revelation.