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Getting Through: Cold Calling Techniques To Get Your Foot In The Door

Abridged Audiobook

Written By: Stephan Schiffman

Narrated By: Stephan Schiffman

Publisher: Simon & Schuster

Date: December 2004

Duration: 1 hours 29 minutes

Summary:

Everyone in sales knows how to sell -- if they can get to the buyer. But in today's selling climate, the road between seller and buyer is frequently blocked with layer after layer of objections, distractions and delays. Now, America's #1 Corporate Sales Trainer shares his proven techniques for getting through all that interference to make the sale.

In this powerful program, Schiffman provides sound advice and proven strategies for cold calling -- the technique used by salespeople everywhere to make their appointments and increase their sales exponentially.

Genres:

  • Anonymous

    great book - ideas you can put use right away. a good read filled with practical advice in simple langage

  • Anonymous

    I found the book to be very helpful in the field of sales and especially cold calling.

  • Tracy Smith

    LOVED IT!!! HE MAKES IT EASY AND CONCISE TO COLD CALL. A SIMPLE FORMULA FOR HANDLING LOTS OF CALLS THAT MIGHT OTHERWISE MEANDER THEMSELVES INTO OBLIVION AND RESULT IN NO SALE. VERY STRAIGHTFORWARD TECHNIQUES. LISTENED TO IT FOUR TIMES IN A ROW!

  • Stephen Rall

    This book reminds me (unfortunately) that one of the advantages to listening to books is that you can multitask so that the time I spent listening to this book was not a complete waste of time. I managed to drive to visit some customers. The author offers little insight and uses repetition, background information and anecdotes to turn what could have been a mere article into an entire book. Additionally, the author offers no evidence that his techniques work, aside from implying that they work for him. One wonders if he has ever compiled any statistics from his consulting base.