great book - ideas you can put use right away. a good read filled with practical advice in simple langage
I found the book to be very helpful in the field of sales and especially cold calling.
LOVED IT!!! HE MAKES IT EASY AND CONCISE TO COLD CALL. A SIMPLE FORMULA FOR HANDLING LOTS OF CALLS THAT MIGHT OTHERWISE MEANDER THEMSELVES INTO OBLIVION AND RESULT IN NO SALE. VERY STRAIGHTFORWARD TECHNIQUES. LISTENED TO IT FOUR TIMES IN A ROW!
This book reminds me (unfortunately) that one of the advantages to listening to books is that you can multitask so that the time I spent listening to this book was not a complete waste of time. I managed to drive to visit some customers.
The author offers little insight and uses repetition, background information and anecdotes to turn what could have been a mere article into an entire book. Additionally, the author offers no evidence that his techniques work, aside from implying that they work for him. One wonders if he has ever compiled any statistics from his consulting base.
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