Gonzo Marketing

Abridged Audiobook

Written By: Christopher Locke

Narrated By: Christopher Locke

Publisher: Simon & Schuster

Date: October 2001

Duration: 2 hours 30 minutes

Summary:

Christopher Locke is co-author of The Cluetrain Manifesto, president of Entropy Web Consulting, and editor/publisher of the widely acclaimed and justly infamous webzine, Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of business and technology publications/ including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. He can be reached at clocke@panix.com.

Genres:

  • Anonymous

    The whole paradigm of marketing is changing...blah blah blah, what's old is new, I guess. I'm going to write a book that simply claims "what was will never be again...it's a new ballgame, chaos is good, forget everything you learned, etc." However, mine won't pertain to marketing; instead, it'll cover the entire gambit of, hmmmmmm, smoking weed.

  • Dave Jackson

    Gonzo marketing is marketing without obviously marketing. Kind of a strange concept, and it made for a pretty boring book.