The Great Engagement: How CEOs Create Exceptional Cultures

Extraordinary organizations have extraordinary cultures. Fully engaged team members find personal meaning in their jobs-and in the company. Driven by a sense of purpose, they feel responsible, and accountable, for results. Personal development becomes the primary driver of organizational growth, leading to significant improvements in retention, quality, and profitability.


In the wake of the Great Resignation, it's more apparent than ever that an engaging culture is the ultimate competitive advantage. Now, in this culmination of over thirty years of experience helping thousands of CEOs create extraordinary cultures through transformational leadership, CEOs Tom Willis and Brad Zimmerman have crafted the ultimate CEO's guide to creating high-performance organizations.

If you're a leader who believes that the key to growth lies in unlocking your team's full potential-helping every employee identify, develop, and contribute their greatest strengths to the organization-The Great Resignation Engagement offers a refreshingly practical and pragmatic approach that's both actionable and effective. Tom Willis