Bloomsbury presents The Great Indian Brain Rot: Love, Lies and Algorithms in Digital India by Anurag Minus Verma, read by Mikhail Sen

Welcome to the Indian internet – where meme templates turn into national anthems, influencers become demigods and dating apps curate our lives. In The Great Indian Brain Rot, Anurag Minus Verma fearlessly dives into the chaotic pits of the country’s digital life, where every second Indian is chasing fame for fame’s sake, serving up a satirical feast of essays that are as sharp as they are funny.

Anurag unpacks the bizarre world of ‘cringe’ creators and the raw economics of virality. He writes of the relentless influencer hustle and the unsettling rise of fake followers, and mines through the toxic digital kurukshetra of online hate and the bewildering quest of young millennial Indians for love via screens in the age of cheap 5G data. Determinedly exploring our profound loneliness despite being hyper-connected and exposing the caste and class politics behind our collective online ‘brain rot’, Anurag taps into a nation in churn.

Through incisive commentary, personal anecdotes and a distinctly Indian wit, these essays challenge readers to question the true cost of ‘free’ social media, the dodgy trail of propaganda and the silent battles fought by those striving for authenticity amidst the relentless digital cacophony. This collection is a necessary, thought-provoking and laugh-out-loud funny guide for anyone grappling with the glorious, infuriating and often nonsensical reality of India’s online existence. P 2027 Bloomsbury Publishing PLC C 2025 Anurag Minus Verma