Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability

A journey of discovering and correcting a hole in the used car universe.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.

Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle.

With Dale’s ProfitTime solution you will:
• Invigorate your cash flow
• Increase your sales volume
• Introduce new metrics
• Initiate value-based management
• Identify market shifts

Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.