In the Steel City, 'Yinzer' is a term of endearment, reserved for the city's most beloved and embraced by locals as a symbol of the grit and determination that Pittsburgh endows anyone from there . The city's undeniable impact on the character and life of those who grew up there has shaped iconic figures of American sports, entertainment and culture. Legends of the gridiron such as Jim Kelly, Tony Dorsett, Dan Marino and Joe Namath forged their football prowess in Western Pennsylvania. Business pioneers including Mark Cuban, Ray Werner and Bill Strickland were ingrained with the value of hard work in the Steel City. Music and movie stars like Jeff Goldblum, George Benson and Billy Gardell found creative inspiration in Pittsburgh that led to new heights. Author Dick Roberts presents profiles, interviews and memories from some of the most famous and adored Pittsburghers.