Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
How Cool Brands Stay Hot: Branding to Generations Y and Z
Written by:
Joeri Van Den Bergh
,
Mattias Behrer
Narrated by:
Tim Paige
Unabridged Audiobook
Play Free
Add to Cart - $29.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
June 2019
Duration
11 hours 27 minutes
Summary
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation and evolution of social media, have impacted Generation Y. All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research.
Browse By Category
Business & Economics
>
Marketing & Advertising
1 book added to cart
How Cool Brands Stay Hot: Brandin...
Joeri Van Den Bergh
Subtotal
$29.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.