How do you interact with a client? How do you structure your time? How to you price your time? How do you market yourself? How do you adopt the character traits of a leader to truly inspire your clients? How do you develop world class customer service for your clients? How do you develop systems that make your time as productive as possible? How do you achieve the perfect work life balance? How do you develop confidence? How do you have a long and successful career in fitness? How do you become great?

These are all questions this book answers, and more. I was once a bad coach, I thought I knew it all. I had all the knowledge in the world after studying the best courses in the world, but the reality was I was still a bad coach. After 10 years of being in the trenches, coaching, learning, defining who I was, crafting my trade, I can now call myself an AWESOME coach, but it wasn’t the nutrition and training knowledge that made me an awesome coach, it was everything else...