How to Sell a Sh*tload of Managed Services: Without Selling Your Soul

Doing great work used to be enough to win clients.Now you’re buried in a sea of look-alike MSPs, every one of them claiming to be a “trusted advisor” while slinging bottom-barrel pricing and empty promises.

Meanwhile, you’re trying to grow the right way: serving clients well, building a real team, and pushing for profit. But without a repeatable way to sell, you’ll keep hitting the same growth ceiling over and over again.

This book is your way out.

Inside, Brian Gillette—creator of the Feel-Good Close, host of The MSP Sales Podcast, a former VP of Sales, and advisor to hundreds of MSPs—shares the 7-Step Scaling Framework built specifically for service providers who want to grow without breaking.


This isn’t just a sales book. It’s a roadmap for scaling with clarity, confidence, and a business that actually gets stronger as it grows.

You’ll learn how to:


- Fix your data before it costs you big
- Build a lead-gen engine that doesn’t rely on luck or referrals
- Create offers that prospects can’t say no to
- Set goals that don’t make your team quit
- Delegate sales without losing control
- Keep customers happier (with higher margins)
- Navigate the messy middle as your MSP evolves from founder-led selling to scalable, repeatable growth

No hype. No hustle-bro nonsense. No fear-based garbage. Just a battle-tested, painfully honest guide to selling a sh*tload of managed services without losing your mind, or your margins.

Because the good guys deserve to win.