Human Being

What if you could dive deeply within and understand why you interpret the world the way you do and behave a certain way in different situations? What if you could see, with vivid clarity, the unpolished aspects of someone’s character when making critical decisions involving them? Imagine the difference this would make when choosing your life partner, business partner, next employee, future employer or governing leaders.


In HUMAN BEING – illuminating the reality beneath the facade, Ashkan Tashvir supports you to adopt an ontological (‘let’s get real’) approach to understanding human beings – yourself and others. It follows his best-selling book, BEING, in which he deeply examines a radical paradigm he engineered after a decade of intensive studies called the Being Framework™ and the philosophy behind it. Explored in this book in a clear, tangible way, the Being Framework zooms in on, breaks down and articulates the qualities behind and drivers of our decisions, behaviours and actions.


Whether you are building a career, a startup, a family, a relationship or an organisation, this book provides you with the tools to identify and transform the elusive root causes behind the blockages holding you back and gives you a lens to observe the same in others. Ultimately, it supports you to prioritise your intentions, express your authentic self, enjoy successful relationships and lead a life of influence, well-being and fulfilment. Discover how to see through your and others’ Being by decoding the fundamental qualities that influence our behaviours and decisions and drive our results.